2025 Why .au? report launch

Wednesday, 12 February 2025
11.00 am AEDT
Online

Did you know that half of Australian consumers will only purchase from a website if it ends in .au? Or that 3.8 million .au domain names support Australian businesses and sole traders? Find out why so many Australians choose .au, and how it can help your small business get ahead at our virtual 2025 Why .au? report launch.

Join us, as our expert panel discuss the report findings and benefits of .au for small businesses. You’ll hear from:

  • Dr. Bruce Tonkin, CEO, auDA
  • Duncan Rusby, Founding Director, Sagacity Research
  • Rachel Colaso, General Manager Business Growth, Business Chamber Queensland.

While this event is tailored toward small businesses, we welcome anyone who is interested to join to learn more about .au. Register to attend today!

Learn more about Why .au? in our 2023 report.

About our speakers:

Dr Bruce Tonkin

Dr Bruce Tonkin is auDA’s CEO, having commenced in the role in January 2025. Bruce joined auDA in 2017 and served as auDA’s Chief Operating Officer from 2018 to 2024 where he was responsible for the operation of the .au domain. Bruce has extensive experience in the technology and domain name sectors in Australia and globally.

Duncan Rusby

Duncan is the Founding Director of Sagacity Research. He is a market research specialist with more than 20 years’ experience, specialising in customer experience research. Duncan led auDA’s 2023 and 2024 market research into customer perceptions of .au, which features in auDA’s Why .au? reports.

Rachel Colaso

Rachel is the General Manager of Business Growth at Business Chamber Queensland. Rachel has significant expertise in stakeholder engagement, business development and effective communications. In her role, she interacts with small business owners daily and has a keen understanding of the power of technology for small business.

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