Why .au?
auDA's Why .au report explores why Australian small businesses and consumers turn to .au online, helping them build a trusted online presence and shop local.
Driving social and economic value
Almost all Australians use and value the internet. It’s an indispensable part of modern-day life, providing access to goods, services, information, connection with others and online trade. Learn why Australians choose .au below.
What Australians consumers say
What Australians consumers say
Other key insights include:
- Seven in 10 Australian small businesses with a domain name use a .au domain name for their website or business email
- Three in four Australian consumers will only purchase from a business online if it has a website
- Two in five Australian consumers would not buy from a business online if it only had a social media presence and no website.
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Why .au? Trusted by Australians online is informed by auDA and industry data, and a survey of more than 2,100 Australian consumers and small businesses with an online presence or interest in developing one.