Why .au?
auDA's Why .au report explores why Australian small businesses and consumers turn to .au online, helping them build a trusted online presence and shop local.
What Australians consumers say
What Australians consumers say
Other key insights include:
- Seven in 10 Australian small businesses with a domain name use a .au domain name for their website or business email
- Three in four Australian consumers will only purchase from a business online if it has a website
- Two in five Australian consumers would not buy from a business online if it only had a social media presence and no website.
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Why .au? - Trusted by Australians online is informed by auDA and industry data, and a survey of more than 2,100 Australian consumers and small businesses with an online presence or interest in developing one.