auDA completed a Future Scenarios Project in April 2024, through which three scenarios were developed that present starkly different views of the world and its communications environment in 2044.
The aim of this project is to support auDA to explore its future operating environment as it considers the development of its 2026-30 Strategy.
auDA developed the scenarios over several months using an adapted form of the Oxford Scenario Planning Approach with support from leading strategy and foresight practitioner and Associate Fellow at the Saïd Business School, Dr Matt Finch, and input from local and global experts.
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The scenarios are intended to challenge current assumptions and provide auDA the opportunity to:
- Navigate ambiguity, disruption and change
- Drive innovation
- Manage future complexity by thinking about it in advance.
The scenarios are not intended to be projections or forecasts of the future. Rather, auDA will use the scenarios to guide strategic decision-making and to consider how we might respond and contribute to a future in which the internet is markedly different from the present.
We see the Future Scenarios Project Report as a public resource and invite others to use it as a basis for their own thinking and strategic planning.
