The .au Co-Marketing Program

.au Brand Activation Grants are once-yearly grants of $15,000 (inc. GST) that aim to support registrars to increase the visibility and consistency of the .au brand across their websites.

To receive the .au Brand Activation Grant, registrars need to submit an application during the application period that demonstrates they meet the .au brand requirements.

Applications for the 2024-2025 Brand Activation Grant are now closed.

Up to date brand assets can be found in the .au registrar portal or can be shared on request by contacting cmp@auda.org.au.

.au Campaign Funding Grants provide support to eligible registrars that intend to run advertising campaigns which seek to grow the .au domains under their management.

Proposed campaigns must meet specific funding and duration requirements to be considered.

Registrars can apply for a maximum of $200,000 (inc. GST) in campaign funding in a financial year.

Campaign funding is offered in three funding rounds throughout the year.

Successful funding under this grant stream will be provided by an upfront payment (of up to $100,000) and the remainder of grant funds paid based on the number of new domain created during the campaign period.

Additional application information and key dates for 2024-2025 are listed below.

Under the .au CMP, auDA may conduct performance-based incentive programs to support eligible registrars to drive growth in .au domains.

Incentive programs are intended to be offered during periods of auDA-led .au advertising activity.

Registrars will be provided advance notice of any incentive program and will be required to opt-in to it in order to access the incentive.

A selection of high quality, white-label .au campaign toolkits and resources will be made available to registrars for their use to support them to engage new and existing customers.

View the .au product guide below.

Applications open: 3 July 2024
Applications close: 3 September 2024
Applicants notified: 30 September 2024

Round 1

For projects commencing from 1 October 2024 onward

Applications open: 3 July 2024
Applications close: 3 September 2024
Applicants notified: 30 September 2024

Round 2

For projects commencing 1 January 2025 onward

Applications open: 1 October 2024
Applications close: 30 November 2024
Applicants notified: 20 December 2024

Round 3

For projects commencing 1 April 2025 onward

Applications open: 31 January 2025
Applications close: 28 February 2025
Applicants notified: 28 March 2025

The .au product guide uses auDA's market research to help registrars understand consumer views on domain names, how to position .au domains effectively, and clearly explain the rules for each .au namespace.

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