.au direct

auDA recently celebrated the two-year anniversary of .au direct – Australia's newest namespace. In the time it’s been available, this innovative namespace has become the second most popular choice for Australian internet users. Two years on, we're sharing what we love about .au direct.

This week auDA launched a new digital marketing campaign to drive awareness of the .au direct domain namespace among Australians.

Australia’s newest namespace, .au direct, launched on 24 March 2022. One year on, it’s making an impact as the second largest namespace in .au, behind only com.au.

Susannah Begbie is an Australian author. She's proven herself an early adopter by choosing Australia’s newest namespace, .au direct, for her website.

Since its launch in March this year, .au direct has become Australia’s second most in-demand namespace after com.au. Learn more about the .au direct domain names that remain in contention under the Priority Allocation Process. 

In auDA’s latest webinar, we provided an update on Australia’s newest namespace, .au direct and the Priority Allocation Process for priority applicants. auDA CEO Rosemary Sinclair AM and Chief Operating Officer Dr Bruce Tonkin hosted the discussion, covering the benefits of .au direct and details about Priority Allocation ahead of its closing date, 20 September 2022.

There are four weeks remaining for existing .au domain name holders (registrants) to take advantage of their priority opportunity to register a .au direct domain name that matches their existing domain names ending in .au.

When it comes to Australian domain names, we know there is a lot of information available. We conducted a quick check of users’ top Google searches about auDA and the .au to highlight topics that are high on your ‘must know’ list.