The .au Blog

auDA recently celebrated the two-year anniversary of .au direct – Australia's newest namespace. In the time it’s been available, this innovative namespace has become the second most popular choice for Australian internet users. Two years on, we're sharing what we love about .au direct.

Australia’s newest namespace, .au direct, launched on 24 March 2022. One year on, it’s making an impact as the second largest namespace in .au, behind only com.au.

Susannah Begbie is an Australian author. She's proven herself an early adopter by choosing Australia’s newest namespace, .au direct, for her website.

Since its launch in March this year, .au direct has become Australia’s second most in-demand namespace after com.au. Learn more about the .au direct domain names that remain in contention under the Priority Allocation Process. 

In auDA’s latest webinar, we provided an update on Australia’s newest namespace, .au direct and the Priority Allocation Process for priority applicants. auDA CEO Rosemary Sinclair AM and Chief Operating Officer Dr Bruce Tonkin hosted the discussion, covering the benefits of .au direct and details about Priority Allocation ahead of its closing date, 20 September 2022.