Occasionally, you may want to register a new domain name and link it to an existing website. This is known as domain redirection or domain forwarding.
Redirecting a domain name allows you to automatically redirect internet users from one domain name you hold to a website connected to another domain name you hold. It means that internet users will be taken to the web address you redirect them to, seamlessly and without any extra clicks. This allows you to hold more than one domain name while maintaining a single website or online presence.
There are a range of reasons why you may want to have more than one domain name and channel traffic to one online presence including:
- Simplifying web addresses - long or complex domain names may be challenging for users to remember or type accurately. Using a shorter, more memorable domain name (like a .au direct domain name) and forwarding it to a website connected to your primary domain name can make it easier for users to access your site
- Marketing and campaigns - businesses running marketing campaigns or promotions may register additional domain names for specific campaigns or events to improve access, and forward it to their main website so web traffic is all in one place
- Changing or transitioning to a new domain name - when a business or individual decides to change their primary domain name, they often use domain forwarding to redirect traffic from the old domain to the new one, ensuring website visitors can find their new location online
- Geo-targeting - websites may use domain forwarding to redirect users based on their geographic location to specific regional versions of a website