.au domain names for Australian businesses

If you’re looking to appeal to Australian consumers, a website address ending in .au provides your business a powerful advantage online. Nearly half of Australian consumers will only purchase from a business online if they have an Australian website ending in .au.

Australians love to support local and a .au domain name is a clear signal your business is Australian. Three in five Australian consumers choose .au websites when shopping online to support local Australian businesses.

A .au domain name indicates geographical relevance to search engines when they’re being used by Australian internet users. This can result in higher positions on search result pages, meaning your website is likely to be found by Australians more easily.

Three of four Australian consumers are more likely to trust an Australian business if they have a .au website. By choosing .au, you can help new and existing customers feel more comfortable transacting with you online.

To register a .au domain name for your website – like a com.au – you need to have a validated connection to Australia, such as an ABN or government issued identification to hold a .au domain name. By conducting a search on the .au WHOIS tool, customers can check who is behind a .au website address.

A website with a .au domain name can help you build a unique brand with an online presence that suits your needs and offers a tailored experience to your audience or customers.

Relying only on social media platforms and online marketplaces, you’re limited to the features, templates and functionality on offer, and any change to their policies or algorithms can affect how your content is displayed and how it might reach your audience.

A .au domain name offers flexibility across platforms or services and lets you tell your story your own way.

You’re in control so you can also build your .au website and email addresses to complement other brand touch points such as your social media accounts, creating connection and building trust across your online footprint.

While .au is undoubtedly a great way to reach a local customer base, it can also help you connect with customers around the globe. .au is the tenth largest domain in the world and around 70 per cent of traffic on the .au domain name system (DNS) originates outside of Australia. That makes .au an important channel for Australian businesses trading with customers globally.

Having a .au domain name is a foundation for growth. Maintaining your own website with a .au domain name can provide you visibility of detailed, real-time data to better understand your customers’ behaviours, habits and pain points.

With this information, you can make decisions based on your own customer data to grow your business.

Thanks to the robust .au rules, .au domain names experience significantly lower levels of domain name system (DNS) abuse – such as botnets, phishing, pharming, malware or spam – than the global average. This is an important part of why the .au domain is so highly trusted. auDA actively works to combat DNS abuse and invests significantly in the security of the .au domain to maintain accurate, uninterrupted delivery of services you can rely on.