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Credible and trustworthy
A dedicated .au website and email address signals to your customers or audience that you’re a legitimate business, organisation or individual with a connection to Australia. auDA research shows that Australian consumers overwhelmingly consider .au domain names to be trustworthy, and are more likely to trust an Australian business if it has a .au website.
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Reasons to choose .au
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Connect with your audience
You're in good company
With more than 4.2 million .au domain names registered, .au is among the world’s biggest country code domains. When you register a .au domain name, you’ll be joining millions of Australian individuals, businesses, community organisations and educational institutions who want to show they’re Australian with a .au domain name.