Credible and trustworthy
A dedicated .au website and email address signals to your customers or audience that you’re a legitimate business, organisation or individual with a connection to Australia. auDA research shows that Australian consumers overwhelmingly consider .au domain names to be trustworthy, and are more likely to trust an Australian business if it has a .au website.
Reasons to choose .au
Connect with your audience
You're in good company
With more than 4.2 million .au domain names registered, .au is among the world’s biggest country code domains. When you register a .au domain name, you’ll be joining millions of Australian individuals, businesses, community organisations and educational institutions who want to show they’re Australian with a .au domain name.