Strategy and plans

To deliver on our purpose and vision, auDA’s Strategy also sets out key areas of strategic focus and projects on which we will concentrate our efforts, and the values that will guide us.

auDA’s values underpin and guide the way we behave and work together, and the way we engage with our multi-stakeholder community. They are:

• Leadership – We are committed to communicating openly, and adding value to our multistakeholder community, locally, regionally and globally
• Collaboration – We work together as one auDA in the service of Australian, regional and global internet users
• Accountability – We honour our commitments, are responsible for our decisions, actions and performance, and deliver excellence
• Curiosity – We seek to grow our knowledge, including of emerging practices, be adaptive and improve our understanding of our stakeholders and their viewpoints.

As set out in our 2026-30 Strategy, auDA is committed to operating in an environmental and socially responsible way. Our 2026-30 Strategy sets out a number of environmental and social strategic initiatives. These, coupled with our Sustainability Framework, guide our work to deliver an organisation that is environmentally and socially responsible, upholds robust corporate governance, and influences the domain name ecosystem to become more responsible and sustainable.