auDA strategy

Our corporate strategy, values and polices are published so as to be accountable and transparent in our operations.

auDA's 2026-30 Strategy

Our 2026-30 Strategy sets out auDA’s purpose to ensure the secure and reliable operation of .au and the internet's naming system, and champion an open, free, secure and interoperable internet, for the benefit of all Australians. Our vision is for the .au to be the primary online identity for Australian individuals and organisations , supported by a nimble and resilient auDA.

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To deliver on our purpose and vision, auDA’s Strategy also sets out key areas of strategic focus and projects on which we will concentrate our efforts, and the values that will guide us.

Strategy consultation

Prior to the Strategy’s release in June 2025, auDA released a Draft 2026-30 Strategy for public consultation, and sought feedback on it between 16 April– 16 May 2025.

We thank those who took the time to provide us with feedback. Submissions can be viewed on the auDA 2026-30 Strategy Consultation page. Input was consolidated and considered as we refined our strategy. Edits to the draft strategy can be seen in this marked up version.

Our values

auDA’s values underpin and guide the way we behave and work together, and the way we engage with our multi-stakeholder community. They are:

  • Leadership – We are committed to communicating openly, and adding value to our multistakeholder community, locally, regionally and globally
  • Collaboration – We work together as one auDA in the service of Australian, regional and global internet users
  • Accountability – We honour our commitments, are responsible for our decisions, actions and performance, and deliver excellence
  • Curiosity – We seek to grow our knowledge, including of emerging practices, be adaptive and improve our understanding of our stakeholders and their viewpoints.

Terms of Endorsement

auDA is endorsed by the Federal Government to administer the .au domain on behalf of all Australians. Our Terms of Endorsement from the Federal Government set out our core functions and core principles, which guide our work and are a key input into auDA’s strategy. 

Find out more about our Terms of Endorsement.

Archived documents

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